With GameStop’s sales declining, the company plans on reviving its stores and offering new experiences in-store.
To say that GameStop has been going through a couple of rough patches lately would be the understatement of the year. Over the past few years, their CFO of nine years resigned and they’ve been suffering income losses quarter after quarter. Additionally, the range of options to buy games digitally has also increased. That being said, GameStop has announced a new deal with marketing company R/GA that hopes to revitalize their business strategy.
The statement regarding GameStop and R/GA’s new partnership begins by stating “Together, GameStop and R/GA are developing and piloting new and streamlined physical store concepts, introducing new ways for gamers to try new titles before you buy them, and giving stores a unique layout and purpose that appeal to gamers.” They then delved into these new concept a bit more. “From store concepts that offer competitive sessions in home-grown e-Leagues to locations that sell strictly retro gaming software and hardware, GameStop will pilot the new store concepts in a select market to present something new to players both old and new, and searching for experiences in gaming beyond the console.”
From the sounds of GameStop’s statement, it’s safe to say they want to create an experience that goes beyond selling games. Instead, they want to build on that and offer a place to bring gaming communities together through e-sports events and selling retro items. In a landscape where entertainment is becoming more digital, GameStop is trying to stay in the zeitgeist. No time frame has been mentioned as to when they’ll bring these new concepts to fruition.
Recently, GameStop revealed the top ten most pre-ordered games from E3 and GameStop’s Chief Costumer Officer discussed next- generation consoles. If anything notable comes of this deal or GameStop’s current financial situation, we will be sure to let you know.