Microsoft is the latest brand to take advantage of TikTok’s massive reach.
TikTok, for the uninitiated, is effectively the new vine. Users create and share short videos of themselves, their pets or other miscellaneous events and garner tonnes of attention. It’s a great place for brands to market themselves due to the massive userbase, the app’s place in the current zeitgeist and the fact that it doesn’t cost a penny. The latest brand to jump on this trend is none other than Xbox.
Sharing their TikTok link via their official Twitter account, after, by their own admission, failing to combine Xbox and TikTok into one word, Microsoft is fully on board. Their first video, which has already clocked up over two million views, is an instant classic, with the company mocking their past few months.
@xboxPART 1. What should our first post be? Let us know what you think ##xbox ##gaming ##gamer ##fyp ##foryou♬ original sound – Xbox
The video shows them “trying to figure out” what to post as their first clip. After showing off the Xbox Series S, the footage cuts to their camera roll as they scroll back through a multitude of memes. They pass mock images of the Xbox Series S looking like a boombox and a washing machine, before hitting the awkward monkey meme from when the console leaked, then moving onto the Series X fridge memes.
It’s a great time for Microsoft to join the platform with their new consoles hitting the market in under two months time. The fact they’ve managed over two million views in just over 12 hours is an indication of the reach that the app can offer.
Tiktok has undergone a tumultuous time as of late however. The US Government are taking measures to ban the app, alongside WeChat and potentially other Chinese based businesses such as gaming giant Tencent. Tencent is one of the biggest gaming companies in the world owning League of Legends and Valorant developer Riot while also having a 40 per cent stake in Epic Games.